<br/> -Compare and contrast Pubiix against its new competitors in
Richmond, Virginia, to get a sense of the industry environment. Based on your analysis, what is Public doing right that gives the firm a competitive advantage ? What could Pubiix learn from competitors?
-Public is using an integrated cost leadership/differentiation strategy. Describe at least two tactics it uses to differentiate itself. Then describe at least two tactics it sues to be a low-cost leader. What are some of the risks of this strategy?
-In 2003. Public was a first mover in offering a grocery delivery service, called Publix Direct, but the new service failed. Now that competitors have recently secceeded with this service, Publix is trying again. Do you think Public will succeed or fail?Explain your answer.
-Publix employees routinely demonstrate an entrepreneurial mindset. Describe at least two examples of trends in the external environment that public has turned into entrepreneurial opportunities and answer with innovation.
-Will Publix's partnership strategy with instacart allow it to meet the online challenge? Does the company need to increase investment in its Aprons meals kit and prepared foods or should it focus more on expanding higher-margin private label products and organic offerings?Basically, how can public position itself for continued growth when faced with this challenging business environment? Explain your answer.
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