Read "The significance of vision and mission development for enterprises
in Slovak Republic." (http://www.joebm.com/papers/90-A00009.pdf). Consider how these statements are formed by the strategic management process.
-Select three key ideas or facts from the article which you believe are most important for a firm competing in a global market. Why are they the most important to the process?
-What role does a strong leader play in the formulation vision and mission statements?
-Analyze whether internal (company culture, firm's resources, etc.) or external (government regulations, competition, etc.) are the most relevant to a global firm's vision and mission statements.
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