Activity 4: Destination Marketing Organizations
Location has always been one of the key factors in decisions over the choice of conference venues. Its importance has led to the creation of marketing organizations whose prime focus is that of location or 'destination' promotion, operating at national, regional or city level. Its
importance has led to the creation of marketing organizations whose prime focus is that of location or 'destination' promotion, operating at national, regional or city level. In this activities students are asked to:
• Outline the basic marketing principles, applying to the conference and tourism industry,
• Define the terms 'destinations' and 'branding',
• Discuss the role of destination marketing organizations.
Activity 5: Conference management - an organizer's perspective.
The conference industry is based upon events of different kinds (including conventions and congresses, meetings, seminars, product launches, management retreats) and of different sizes and durations, requiring sophisticated planning and administration to ensure their success. Explain the basic management activities/steps in organizing a conference from an organizer's perspective.
Activity 6: Conference management - a venue perspective.
Organizing a successful conference is dependent upon many interlinking factors, not least of which is effective communications and teamwork between the conference organizer and the conference venue. In this activity students are asked to:
• Explain the meaning of client-focused product innovations,
• Define the term yield management and 'REVPAR',
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