You are a data scientist at a major corporation. The company you...

You are a data scientist at a major corporation. The company you work for recently launched a text messaging campaign to increase the sales of its products (e.g. they sent texts to prospects that included a discount for product purchases). The VP of marketing says "he wants to know how the response was to the recent text campaign the company launched" and wants you to conduct a data mining project. As a data miner, describe the steps you would take to address the VP's question.