Option 1: You are a manager at a traditional automobile manufacturer (Ford, GM, Daimler-Chrysler). You know that Tesla is an up-and-coming...
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Please select 1 of the options to solve,Option 1: 

 provide real-time examples to support your discussion and reference credible sources.

You are a manager at a traditional automobile manufacturer (Ford, GM, Daimler-Chrysler). You know that Tesla is an up-and-coming competitor, and you're also working on electric cars for your company. An article in the Wall Street Journal about electric cars and the future of gas stations has caught your interest.8 One sentence has caught your eye: "Until you drive an EV, you are colored by 135 years of going to the gas station. Under that scenario, you say 'Where is the new company that's doing EV charging on street corners or in my highway entrance?,' but that isn't really how this works." What innovations regarding recharging or other aspects of traditional "driving" could be incorporated into the electric vehicles you are developing?

  • Discuss how managers use information and its related technology to solve problems, make decisions and manage change in the modern workplace
  • Identify the four areas that need to be managed by the firm if it is going to take advantage of the technology it has and the technology it needs to create
  • Understand how the management of technology and innovation help a firm create value? Why should the firm strive to have a unique value proposition

Option 2:

In October 2015, Google restructured into Alphabet, a holding company, which analysts said would facilitate innovation among its diverse subsidiaries. What are the benefits and risks of this decision, and would you have made a similar or alternative decision?

  • Discuss how managers use information and its related technology to solve problems, make decisions and manage change in the modern workplace
  • Identify the four areas that need to be managed by the firm if it is going to take advantage of the technology it has and the technology it needs to create
  • Understand how the management of technology and innovation help a firm create value? Why should the firm strive to have a unique value proposition

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Subject: Business, Management
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