Hotel and restaurant management project. Career Marketing Plan....

Hotel and restaurant management project. Career Marketing Plan.

What you need to do is take other steps as your reference and just write step 4 (which highlighted by red)

Step # 1 – Career Marketing Situation Audit
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My current strengths
What is my current situation Strengths/Weaknesses/Opportunities and Threats (SWOT
Analysis )
Macro Environmental Factors
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One of the elements that are external to the job seeker and uncontrollable by the
seeker is economical factors, when the state of economy of the country is not doing well,
companies will try to cut their budget, thus resulting in performing lay-offs to decrease
labor costs and not employing new staff members. Besides that, there is demographic
factor, for instance, people and businesses are shifting locations, hence creating an
imbalance employment rates throughout the country. The workforces in the United States
is also becoming more diverse, employees have to learn and prepare to cooperate with
co-workers who are from a various ethnic backgrounds with different methods of solving
problems. Other than that, there is also political factor, job seekers have to be aware of
the regulations set by the government that may affect the hiring process of a company.
External & Uncontrollable – US & World Economy
During the period of my proposed job search, the United States is one of the most
diverse and technologically advanced country in the world with a powerful economic
standing. Although the productivity growth has been slow, but it is recovering from the
recession in 2009. The unemployment rate has been decreasing due to an increase in job
openings in various companies and a rising in the labor force participation rate. In
comparison to other developed countries such as the United Kingdom and China, the
United States is doing better in terms of a decrease in unemployment rate and more job
opportunities, however, the labor workforce is lower.
The general changes in technology and communication that will affect my
marketing campaign include the excessive use of Social Media and the Internet. For
instance, employers search for experienced and highly skilled employees through
LinkedIn, job recruiters will go through Facebook pages of the potential applicants to
find out about their personal lives and determine their ability in problem solving and
managing their emotions, there are also interviews that are set-up through Skype when
the interviewer and interviewee are too far from each other. Other than that, job seekers
can look for jobs and apply through online recruitment website like ziprecruiter.com and
indeed.com, the job descriptions, salary details and information about the recruiting
company are listed in the websites, seekers do not need to search for jobs through
newspaper.
External & Uncontrollable – Hospitality Industry, Sub-Industries, and Specific
Companies
The sub-industries of the hospitality/tourism industry generally consists of
lodging, food and beverage, travel and tourism as well as recreation, the industry is one
of the major economic source in the United States and it created a huge amount of job
opportunities. Out of all the sub-industries, the lodging industry which is also my targeted
industry, generates the most revenues compared to the other sectors, and the primary
factors that drive the business is travel and tourism. Besides local travelers, there is also a