Linda Vendetto is the manager of contact lenses and related products sold online by a large retail chain (think WalMart.com). In this capacity, she is responsible for approximately 250 different products.
A. Explain why the level of detail in the company's income statement, balance sheet, and statement of cash flows is not sufficient for Linda to manage her operation.
B. List three nonfinancial measures that Linda may find useful to manager her operation.
C. Linda's own performance is evaluated, in part, based on customer satisfation ratings. What can Linda do to improve performance on this measure?
D. List three likely costs in Linda's operation and indicate whether they are fixed or variable.
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