Carefully read the document on PRIZM in this module and explore the links to the different Nielsen websites.
YOU ARE WHERE YOU LIVE: Claritas offers a https://segmentationsolutions.nielsen.com/mybestsegments/Default.jsp?ID=20
Go there and then enter your zip code (you may use your current one or the zip code for where you are from). PRIZM will identify the 5 most prominent segments (clusters) in your zip code area. For each segment, thoroughly read the "snapshot" that PRIZM generates. Read about the social group, lifestage group, lifestyle and demographics
For this question:
a. Choose ONE of the 5 segments for the zip code you entered and describe it using the social group, lifestyle group, lifestyle traits and demographics traits (click on the segment name to see this data).
b. Identify 5 products or services that would appeal to this segment. (Do NOT use general things like toothpaste and cable TV; do NOT use common elements of an area - in Rochester we all need snow shovels and warm clothes.) The products you choose should relate to the segment data - be specific in citing this.
c. Review each of the 5 segments. Do you clearly see these in the zip code you entered? Briefly explain how you do or why you do not.
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