Course Application paper (no more than 2000 words):
Select a product or service of your interest. This can be something new or an existing product/service.
Assume that you'll take this product/service to the global marketplace. Create a marketing plan based on course concepts. Be sure to consider domestic pricing and international pricing. Be very specific on one specific international market you intend to penetrate including:
· Comparison of domestic and international marketing strategies
· Demand Function Analysis
· Segmentation, Targeting & Positioning within the new market
· Brand strategies
· Pricing choices
· Advertising strategies
· Social network/e-marketing choices
Be sure to show ample research support with proper APA citation.
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