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Course Application paper (no more than 2000 words): Select a product or service of your interest. This can be something new or an existing...

Course Application paper (no more than 2000 words):

Select a product or service of your interest. This can be something new or an existing product/service.

Assume that you'll take this product/service to the global marketplace. Create a marketing plan based on course concepts. Be sure to consider domestic pricing and international pricing. Be very specific on one specific international market you intend to penetrate including:

 

·        Comparison of domestic and international marketing strategies

·        Demand Function Analysis

·        Segmentation, Targeting & Positioning within the new market

·        Brand strategies

·        Pricing choices

·        Advertising strategies

·        Social network/e-marketing choices

Be sure to show ample research support with proper APA citation.

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