Explore the following Brands ：
Lefty's the Left Hand Store
Tejas Cowboy Boots
For each of these Brands, discuss:
a) Which targeting strategy is each brand using? (undifferentiated, differentiated, concentrated , micromarketing) For each brand explain your choice.
b) Describe the segment(s) each Brand is targeting. Please include the following in your description: （demographics，psychographics，benefits sought）
c) How is each brand positioned? What is the value proposition of each brand? (Consider that positioning answers the question: "Why should I buy your brand?" It differentiates the Brand - how is this brand different? It creates a mental image in the mind of the consumer.)
d) Describe the personality of each of these brands.
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