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It should be between 400-500 words. You may have grown up watching LaVar Burton on PBS's Reading Rainbow show.

Hi Tutors,

I need help with this assignment. It should be between 400-500 words.

You may have grown up watching LaVar Burton on PBS's Reading Rainbow show. He hosted the children's educational show for 26 years and now is taking it mobile. Burton purchased the rights to the show and launched a Reading Rainbow mobile app. The app is free to try, but a $9.99 per month or $29.99 per six-month subscription allows kids unlimited access to the library and adventures on themed islands such as the Animal Kingdom and others from the iconic television show, as well as new adventure field trips. Audio and video storytelling brings books to life for children, and interactive elements encourage curiosity and learning. Adventures incorporate segments from the TV show and brand new video. Up to five children in a household can customize their own reading adventures, and reading lists are suggested based on their abilities and interests. The parent dashboard lets parents monitor their child's reading progress. LaVar Burton personally starts each day with a "Good morning, y'all" tweet followed by 15 to 20 more tweets each day to his followers. The service is always expanding, offering new adventures that are often based on user feedback through social media.

In what stage of the product life cycle is the Reading Rainbow television program? Has the mobile app changed that? Explain

Discuss other existing products that have created new life for the product by embracing Internet, mobile, or social media platforms. Suggest an app for another tangible product or service that does not currently use online, mobile, or social media, along with ways to encourage customer engagement and social sharing. (AACSB: Written and oral communication; Information technology; Reflective thinking)

Thank you,


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