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or martha stewrt, can you help me understand or give pointers for---- What is Martha Stewart's business model? How has she gotten to be so successful?...

based on the case study for martha stewrt, can you help me understand or give pointers for----

  1. What is Martha Stewart's business model? How has she gotten to be so successful? How has she built the brand?

 

  1. What are the consumer trends in the "lifestyle" sector? Who are Martha's main competitors in each segment? Who should you be most concerned about in each segment?

 

  1. How strong is the MSLO brand? Evaluate the risks. Are they valid? Which concern you most?

 

  1. How would you position the MSLO brand in the mind of the consumer? What value would you offer? Is there a unique selling proposition?

 

  1. If you were Martha Stewart's ad and PR agency, how would you handle Martha Stewart, the person?

 

  1. Bottom line, is this Martha Stewart Living Omnimedia a good investment?  

https://www.coursehero.com/file/14389289/MkT300-MarthaStewartCaseAnalsysis-LorraineMooreFinal/#/quiz

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