based on the case study for martha stewrt, can you help me understand or give pointers for----
- What is Martha Stewart's business model? How has she gotten to be so successful? How has she built the brand?
- What are the consumer trends in the "lifestyle" sector? Who are Martha's main competitors in each segment? Who should you be most concerned about in each segment?
- How strong is the MSLO brand? Evaluate the risks. Are they valid? Which concern you most?
- How would you position the MSLO brand in the mind of the consumer? What value would you offer? Is there a unique selling proposition?
- If you were Martha Stewart's ad and PR agency, how would you handle Martha Stewart, the person?
- Bottom line, is this Martha Stewart Living Omnimedia a good investment?
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