View the step-by-step solution to:

1-Coca-Cola makes many variations of beverages.

1-Coca-Cola makes many variations of beverages. A little while ago they

purchased the vitamin water brand, thereby adding a new product 

category of vitamin-enhanced waters, as they had not previously 

offered a product in this category. By adding this product, Coca-Cola 

is:

Deeping their product mix 

Widening their product line 

Widening their product mix 

Deeping their product line

2-Pepsi, the parent company of Gatorade currently makes many 

variations of beverages including sport drink. A while back they 

added a new sports drinks called "G2" by adding this product, 

Gatorade is:

Widening their product mix 

Widening their product line

Deeping their product line 

Deeping their product mix

3-If a particular product category (e.g. smartphones) has become 

adopted by just over 50% of the population, we can say that this 

product category is now in which phase of the adoption curve with 

respect to the diffusion of innovations?

Early majority???? 

Laggards

Late majority 

Early adopters

Recently Asked Questions

Why Join Course Hero?

Course Hero has all the homework and study help you need to succeed! We’ve got course-specific notes, study guides, and practice tests along with expert tutors.

-

Educational Resources
  • -

    Study Documents

    Find the best study resources around, tagged to your specific courses. Share your own to gain free Course Hero access.

    Browse Documents
  • -

    Question & Answers

    Get one-on-one homework help from our expert tutors—available online 24/7. Ask your own questions or browse existing Q&A threads. Satisfaction guaranteed!

    Ask a Question