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1-Coca-Cola makes many variations of beverages.

1-Coca-Cola makes many variations of beverages. A little while ago they

purchased the vitamin water brand, thereby adding a new product 

category of vitamin-enhanced waters, as they had not previously 

offered a product in this category. By adding this product, Coca-Cola 


Deeping their product mix 

Widening their product line 

Widening their product mix 

Deeping their product line

2-Pepsi, the parent company of Gatorade currently makes many 

variations of beverages including sport drink. A while back they 

added a new sports drinks called "G2" by adding this product, 

Gatorade is:

Widening their product mix 

Widening their product line

Deeping their product line 

Deeping their product mix

3-If a particular product category (e.g. smartphones) has become 

adopted by just over 50% of the population, we can say that this 

product category is now in which phase of the adoption curve with 

respect to the diffusion of innovations?

Early majority???? 


Late majority 

Early adopters

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