Marketing tactics include the:
a. steps taken to develop an effective marketing plan.
b. development of marketing strategies to achieve the organization's marketing objectives.
c. refinement of the organization's mission based on the results obtained from a marketing audit.
d. long-term decisions made to implement the marketing program and the monitoring of those decisions.
e. detailed day-to-day operational decisions essential to the overall success of marketing strategies.
detailed day-to-day operational... View the full answer