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Using the abbreviations in parentheses, place each of the following products and services along the continuum below:

1. Using the abbreviations in parentheses, place each of the following products and services along the continuum below: a new car (C), designer jeans (J), car oil change (O), dress dry cleaning (D), haircut (H), tax preparation software (T), college education (E).100% physical good                                                                                                                      100% service



2. Once you have placed the items along the continuum, consider how easy it is to assess the quality of each item.

Easy to assess quality                                                                                                                   Difficult to assess quality




3. What assumptions can you make about the ability to assess the quality of goods compared to services? Is it easier to assess the quality of some goods than others? What about for services?

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