My product is: Honda Tundra
- Marketing Channels. Student can outline a multi-channel distribution system. - Marketing channels. Research the distribution of your product from the producer/manufacturer to the end customer. Do not include the supply chain in this answer. Using an Exhibits page as an attachment following your Bibliography/References/Works Cited page, make an outline of the current main distribution channel. Then, make a second outline of a different distribution channel your company uses to get the product from the factory to the customer. Refer to Figure 6.2 for some ideas, but do not just repeat what you see. This should be based on your research and logical thinking. Most product offerings will have more than one channel, so your system should include two; for example (1) a direct channel for internet sales: manufacturer --> customer; and (2) an indirect channel such as manufacturer --> distributor --> wholesaler --> retailer --> customer. If your product or service only has only a direct channel, explain why. If you have a service rather than a product, you have to think about this a little differently. The service, as a product, is actually produced at the point of distribution to the customer. The person making the sandwich or giving the massage or providing the flight is the producer. You might want to think of the offering more broadly: the flight involves the whole process of obtaining a ticket, checking the luggage, boarding the flight, etc. The place where this service is delivered is also the retailer, such as the airport. You should still diagram your process. After you make the diagrams, discuss them in your narrative answer. For the second part of this question, talk about any changes you will make as a result of your new product or to better serve the distribution needs of your new target customer. Think carefully about each of your channel members. For example, if you are introducing a new car, will you want to prepare your retailers (dealers) with training on how to sell the new model? This is a relatively long answer, but the next one is short.
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