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a. How do distribution channels add value to a company's overall marketing efforts? b. What functions do they fulfill? c. Please watch the short

a. How do distribution channels add value to a company's overall marketing efforts?

b. What functions do they fulfill?

c. Please watch the short video about Amazon https://www.youtube.com/watch?v=Y-lBvI6u_hw

Converse https://www.youtube.com/watch?v=q1-mzwOjkaU

Destination Maternity https://www.youtube.com/watch?v=YwfSkCkHUaY

How do modern distribution centers operate? How do people and technology interact to make these centers efficient? (i.e. what roles do people and tech play in modern distribution centers?). Be sure to refer to specifics in each video in responding.

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