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Marketing question: a. How do distribution channels add value to a company's overall marketing efforts? b. What functions do they fulfill? c. How do

Marketing question:

a. How do distribution channels add value to a company's overall marketing efforts?

b. What functions do they fulfill? 

c. How do modern distribution centers operate? How do people and technology interact to make these centers efficient? (i.e. what roles do people and tech play in modern distribution centers?).

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