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The value or any form of payment a consumer must give up in an exchange in order to receive an offer is ________ ________.

The value or any form of payment a consumer must give up in an exchange in order to receive an offer is ________

________.

Aproduct benefit

Bprice

Cbreak-even point

Ddemand

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The value or any form of payment a... View the full answer

The correct answer is: B. Price Price describes the cost that a customer is willing to... View the full answer

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