View the step-by-step solution to:


Mcdonald's offer wine and beer in their restaurants in France but not in Australia; in Malaysia, no burgers are

offered with bacon in them. Are Mcdonald's practising mass marketing or target marketing? kindly assist me with the best explanation as to why this is so.

Top Answer

At first you need to understand the concepts of mass marketing and target marketing to be able to respond to this... View the full answer

Sign up to view the full answer

Why Join Course Hero?

Course Hero has all the homework and study help you need to succeed! We’ve got course-specific notes, study guides, and practice tests along with expert tutors.


Educational Resources
  • -

    Study Documents

    Find the best study resources around, tagged to your specific courses. Share your own to gain free Course Hero access.

    Browse Documents
  • -

    Question & Answers

    Get one-on-one homework help from our expert tutors—available online 24/7. Ask your own questions or browse existing Q&A threads. Satisfaction guaranteed!

    Ask a Question
Ask a homework question - tutors are online