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What is the difference between a consumer need and a consumer want?

What is the difference between a consumer need and a consumer want?

 Is my transportation choice more representative of a need or want—explain

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consumer need and consumer want... View the full answer

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  • A consumer want refers to the desires of a customer on products and services which may not be necessary but the customers wish for them. A customer need is a desire by a customer on a product or a service that has a special benefit, is functional or emotional to the customer.
    • Prof-Ayora
    • Jun 07, 2018 at 9:41pm

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a need is something that someone annot survive without, one may die if the need is is... View the full answer

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