Have consumer buying patterns shifted with a transition from brick and mortar stores to online retailers?
The effects of online retailers to the traditional brick and mortar stores are so minimal. The adult and old age... View the full answer
- Hi, Thank you so much. What resources did you use?
- Aug 03, 2018 at 10:59am
- There is little information but the following can help in your research.Moshrefjavadi, M. H., Dolatabadi, H. R., Nourbakhsh, M., Poursaeedi, A., & Asadollahi, A. (2012). An analysis of factors affecting on online shopping behavior of consumers. International Journal of Marketing Studies, 4(5), 81. Rajamma, R. K., Paswan, A. K., & Ganesh, G. (2007). Services purchased at brick and mortar versus online stores, and shopping motivation. Journal of Services Marketing, 21(3), 200-212.
- Aug 03, 2018 at 12:11pm
- Thank you
- Aug 03, 2018 at 12:22pm