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Hi, Below are the 4 questions which I need some guidance . The chosen company is Haagan Dasz in Malaysia. I need some inputs for each of this...

Hi, Below are the 4 questions which I need some guidance . The chosen company is Haagan Dasz in Malaysia. I need some inputs for each of this questions.


  1. With the use of appropriate marketing models and concepts, critically examine the current market position of one of your chosen organisation`s products.
  • Kindly advise the type of marketing model appropriate for this. Is it SWOT, Product life cycle and perpetual map. How do I link the product life cycle to the questions.

 

2.In the light of the above findings, state and justify 3 Marketing objectives that your chosen organisation should pursue for this product over the next 3 year period.

  • I have to set a marketing objectives, then justify them with the help of using ansoff matrix. Is this correct?

3.Critically evaluate how and why the organisation`s Marketing plans for your chosen product must be strategically planned over the 3 year period.

  •      What is required for marketing plans.

4.Prepare and critically examine a detailed Marketing Communications plan for your chosen product, covering the 3 year planning period.

  • what is required to write here. what is the diff between marketing plan and marketing communication plan.

Kindly check and revert asap.

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