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Societal marketing is on the rise, as more companies consider the value proposition of their image beyond just the features and benefits of a product...

  1. Societal marketing is on the rise, as more companies consider the value proposition of their image beyond just the features and benefits of a product or service. Societal marketing takes into account issues such as the environment, fair trade, and the overall betterment of society. Select a company that exemplifies giving back to the communities in which it operates. Visit its corporate Web site to find out as much as possible about its contributions to society.
  2. Choose a product which you would like to improve upon; determine its current position in the life cycle. Find current two industry leaders related to this product and share each mission statement available from each of their websites.

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Societal marketing is the latest strategy that most firms are undertaking by establishing a project that benefits... View the full answer

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