"I just can't get these guys to feature our new fresh pasta products the way they should," remarked Alice DeMarco, a product manager for a major manufacturer that had ventured into the new growth field of fresh refrigerated foods. Fresh pasta was to be one of the company's key products in its effort to build the fresh food product category. The "guys" DeMarco referred to were store managers for a regional supermarket chain. They were not using the manufacturer's carefully planned display with special signs to feature the fresh pasta. Instead, they had simply stacked up the pasta in the refrigerator case next to the eggs and milk in most of the stores. This had been going on for more than five weeks, and the new fresh pasta line had not done well. DeMarco blamed the poor results on lack of retailer promotion support. Discuss the situation in terms of the need to obtain channel member support and follow through in push promotions.
What can I say with this discussion?
Recently Asked Questions
- The position of a mass oscillating on a spring is given by x=(17.4cm) cos [(5.46s^-1)t]. What is the frequency of this motion? Please follow the following
- Image #15: Which of the following is incorrect? A. Red arrow “R” pathway is involved in reflex postural movement control. B.Blue arrow “T” pathway
- Marino is a married resident citizen . The only income he derived in 2014 was the P2.5 million sales proceeds of the house and lot where he and his family