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Marco is on his way to the mall to purchase a pair of running shoes.

Marco is on his way to the mall to purchase a pair of running shoes. Assume he has established three minimal standards that a suitable pair of running shoes would have to satisfy (good arch support, well-known brand name, priced below R1000). If he eliminates all brands that do not satisfy these three minimum criteria, his choice from among the remaining brands that do satisfy the criteria would adhere to which heuristic?

a. conjunctive

b. disjunctive

c. affect-referral

d. lexicographic

e. compensatory

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