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put yourself in the position of a marketing consultant brought in to Proctor and Gamble to formulate a set of well-developed and supported...

put yourself in the position of a marketing consultant brought in to Proctor and Gamble to formulate a set of well-developed and supported recommendations to revitalize its 50 year old brand, Secret. You will be presenting your recommendations to the company's senior leadership team. Your recommendations should be based on a critical evaluation of the effectiveness of its prior marketing strategies. The recommendations should be logically presented, well-supported, and thoroughly vetted. 

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