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Jill owns the Cookie Company. She has just approved three new flavors of an existing cookie that they currently produce.

1)

i. Jill owns the Cookie Company. She has just approved three new flavors of an existing cookie that they currently produce. Jill feels a lot of pressure to get these new flavors on the store shelves as the market for these cookies has reached satuation and there are many substitute products. Based on the information​ above, Jill has just approved a product​ _______________ and the brand is currently in the​ ___________________ stage of the Product​ Life-Cycle.

A.

​harvest, Decline

B.

​birth, Introduction

C.

​modification, Mature

D.

​extension, Growth


ii. Pointed out during​ lecture, the most expensive stage​ (on average) of the New Product Development Process is the​ ________________________ stage.

A.

Idea Generation

B.

Marketing Strategy Development

C.

Idea Sourcing

D.

Test Marketing


iii. Charlie is creating an advertising campaign that is focused on creating brand awareness. Most​ likely, the​ product/brand that he is creating the ads for is in the​________________________of the Product Lifecycle stages.

A.

Product Development

B.

Growth

C.

Birth

D.

Introduction


iv The Maturity Stage of the Product​ Life-Cycle represents which category of the BCG​ Matrix?

A.

Stars

B.

Cash Cows

C.

Dogs

D.

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