Read the following two statements:
- It is important that a mystery shopper behaves like an average customer when they collect marketing research data in a store.
- One-way mirror observations are a good example of ethnography.
Choose the correct answer:
Statement 1 and 2 are both false.
Statement 1 is true and statement 2 is false.
Statement 1 is false and statement 2 is true.
Statement 1 and 2 are both true.
Statement 1 is true... View the full answer