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BrickOven Bakeries makes a variety of sugar-free cookies that are sold by several large supermarket chains in the Midwest. Data from the stores'...

This question was created from Chapter-14-ICA-2 https://www.coursehero.com/file/11405171/Chapter-14-ICA-2/

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Identify the major distribution problem(s) and then make specific suggestions about how you might improve the strategy. State any assumptions that you think are important to your recommendation.

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Brick Oven Bakeries makes a variety of sugar-free cookies that are sold by several
large supermarket chains in the Midwest . Data from the stores ' checkout computers is
automatically linked to the Brick Oven Bakeries in Chicago so that each day's production run , and
he shipments to each store , can exactly match the assortment needed to refill
each store's display
This reduces inventory costs and also results in fresh cookies . While studying sales figures , the
sales figure
Brick Oven Bakeries marketing manager noticed that during the previous two months there had
been no sales of Almond cookies at one store . On investigation , the manager discovered that a case
covered that a cas
of Almond cookies were crushed in transit . The shattered cookies . clearly visible through their
plastic bags - had been placed on the rack by a stock clerk . Because no customers were buying
the damaged cookies , none passed through the checkout scanners , and no replacements were ordered
Problem
b )
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