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BrickOven Bakeries makes a variety of sugar-free cookies that are sold by several large supermarket chains in the Midwest.

1.      BrickOven Bakeries makes a variety of sugar-free cookies that are sold by several large supermarket chains in the Midwest. Data from the stores' checkout computers is automatically linked to the BrickOven Bakeries in Chicago so that each day's production run, and the shipments to each store, can exactly match the assortment needed to refill each store's display. This reduces inventory costs and also results in fresh cookies. While studying sales figures, the BrickOven Bakeries marketing manager noticed that during the previous two months there had been no sales of Almond cookies at one store. On investigation, the manager discovered that a case of Almond cookies were crushed in transit. The shattered cookies--clearly visible through their plastic bags--had been placed on the rack by a stock clerk. Because no customers were buying the damaged cookies, none passed through the checkout scanners, and no replacements were ordered.

 

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Recommendation:


Identify the major distribution problem(s) and then make specific suggestions about how you might improve the strategy. State any assumptions that you think are important to your recommendation.

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