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This is example: Dynamo Furniture makes a wide variety of stylish upholstered sofas and chairs.

This is example:


Dynamo Furniture makes a wide variety of stylish upholstered sofas and chairs. Over time, an increasing share of the company's business has come from special orders which consumers place through furniture stores, most of which handle a number of competing lines. As special orders increased, Dynamo slowly increased the choices among upholstery fabrics--and the firm now offers more than 250 colors and patterns. Some customers seem to be delighted with this unique array of choices. Even so, sales have slowly tapered off--and at a recent dealer meeting, several retailers complained that not many customers were willing to wait eight to twelve weeks for Dynamo to produce and deliver a custom order. Dynamo's sales manager urged the retailers to carry more chairs and sofas in stock, so that they could sell more Dynamo furniture "off the display floor."


Can you identify the problem and give recommendation to the company?

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