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1.Explain the difference between measurement and evaluation . 2.Explain the nature and the importance of social media monitoring. 3.What is the role

1.Explain the difference between measurement and evaluation.


2.Explain the nature and the importance of social media monitoring.


3.What is the role of listening in tracking social media activities?


4.Explain the Valid Metrics Framework and how it can be useful to the social media marketer.


5.Identify 4 issues in choosing the right social media metrics, both quantitative and qualitative.


6.Define Key Performance Indicators (KPI).


7.Identify and explain the meaning of SMM tools and how they can be used.


8.What are the differences between tools and apps?


9.Give an example of three popular consumer social media Apps and their basic use.

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