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As the Marketing Manager of my company, if I were attempting to change the mindset of an incoming CEO (who doesn't believe in the merits of the

As the Marketing Manager of my company, if I were attempting to change the mindset of an incoming CEO (who doesn't believe in the merits of the Product-Life Cycle), what would be two (2) important reasons for me to give them, to try to convince them that PLC works and that it has been working for our company and products for many years and a very long time?!

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Product Life Cycle(PLC) is an important and essential tool for the business and marketing managers, to... View the full answer

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