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What IMC is in regards to marketin and why does companies use IMC campaigns. Identify a significant marketing campaign Taco Bell Find one that was...

  • What IMC is in regards to marketin and why does companies use IMC campaigns.
  • Identify a significant marketing campaign Taco Bell
  • Find one that was supported across multiple media (e.g, TV, print, website, banner ads, etc.).
  • How to identify and research major marketing campaigns?
  • Search the web or major advertising publications (AdweekLinks to an external site. or AdAgeLinks to an external site.) for articles about Taco Bells advertising campaigns.
  • Check Taco Bell brand's Twitter feed for recurring ad messages.
  • Find campaign executions for at least three different media
  • make new post containing the following elements:
  • Title and subtitle
  • Headings for the three media you've found
  • For each medium, a brief description of how it is being used, focusing on what it can do that other media cannot.
  • A final paragraph summarizing what unifies the campaign and whether or not you think it's effective and why.

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