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1- Disney decided to run its new commercials for all of its theme parks several times a day for three

weeks and then not at all for two weeks. It will then run the commercials again for three more wecks. Disney is using a ——- schedule for:

A. Flighting

B. Varying

C. Continuous

D. Bearing

E. Pulsing



2- What is the primary difference between an agent and a broker?

A. An agent gets compensated based on commission while a broker generally charges fees for his services

B. Brokers have long-term relationships with their customers while an agent's relationships are generally short-lived.

C. An agent represents a company on a permanent basis while a broker is employed temporarily.

D. An agent has much more extensive knowledge about the products he deals with than a broker does.

E. A broker works only for a seller whereas an agent can represent a buyer or a seller.



3- Myra's company just purchased $600 worth of supplies from Office Depot. The terms for payment are 2/10 net 30. If Myra's firm pays in the next week, it will pay ——-

A. $540; $600

B. $588; $630

C. $588; $588

D. $540; $588

E. $600; $630



4- Do years ago, the private equity firm you are the general partner of purchased a portfolio of a regional shopping center in Texas. The shopping centers have performed well but not as well as you would like. So you have to decide to convert them to super-regional centers in an effort to boost their profits. Which of the following marketing-related step will you need to take in order to affect this transformation?

A. You will need to expand the width and length of your product mixes.

B. You will need to reduce your target market and focus on a smaller geographical area.

C. You will need to increase your marketing to value-conscious customers.

D. You will need to reduce the number of stores in the shopping center.

E. You will need to upgrade the architectural designs of the stores.



5- Which of the following is not one of the benefits of using advertising as a promotion method?

A. Adding to the product's value

B. Cost efficiency

C. Immediate customer feedback

D. Enhancing the organization's image

E. Repetition.



6- John owns a small machines shop. He decides to invest in some local advertisement. And one newspaper advertisement, he talks about help for the world as sharp as compared to the company a new customer comes in to have somebody work done on her car, she is shocked to see that the final bill is much higher than what it would have cost at her previous mechanic's

sometimes entails higher costs. John does not appear to have an effective :

A. System of advertising

B. Channel of communication

C. Integrated marketing communications strategy

D. Marketing information system

E. Marketing plan



7- If a company increase its price from $100 to $120 and the quantity demand filled by 40%, the price elasticity of demand for this product is

A. 1/2

B. -1/2

C. -2

D. 4

E. 2



8- Jessica is attending a Mary Kay free facial event her friend Jasmine is putting on After the free facial, Jessica agrees to buy some of the products she likes. Before she makes her payment, Jasmine gives her a form. The form says that if Jessica told her friends Jasmine can cell, she will receive 10% off her next Mary Kay purchase. Which stage is Jasmine at in the personal selling process regarding the form she is asking Jessica to?

A. Pre-approach

B. Prospecting

C. Closing

D. Approach

E. Follow up



9- A graph of the quantity of products marketers expect to sell at various prices if other factors remain constant is a

A. price quantity graph.

B. price graph.

C. marginal revenue curve

D. demand curve

E. supply curve.

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