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This is a promotion for a brand of ketchup. Investigate the...

This is a promotion for a brand of ketchup. Investigate the positioning strategy that best explains the cognitive values.


Select the correct option.

Select one:

a. The positioning of the bite mark enhances the message 'No sin'.

b. The positioning of the red image in the center helps it stay longer in memory.

c. The positioning of the logo in white space attracts attention to the brand.

d. The positioning and color of the tomato point to the message and brand.

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