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Which of the following is NOT an example of a price?


Multiple Choice

  • a

fare

  • a commission
  • a wage
  • fees
  • an allowance

  • Sjcam used a penetration pricing strategy to introduce its Legend action camera to compete with the latest GoPro offering. Which of the following conditions would argue for using a penetration pricing strategy when introducing this new camera?


    Multiple Choice

    • A large potential market exists, even at a high price.
    • Technological problems still exist for competitors, prohibiting their entry into the market for at least six months.
    • Increasing volume substantially reduces production costs.
    • Consumers perceive a price-quality relationship.
    • The product is relatively price insensitive (price inelastic).


    Uber and Lyft customers often complain about the practice of "surge" or "prime-time" pricing used by these companies during periods of peak demand. This is an example of a __________ pricing policy.


    Multiple Choice

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