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Choose ONE print advertisement for ONE product of your choice (e.g. Diet Coke). Discuss and explain the

purpose of segmentation. Using the five bases of segmentation, identify THREE bases of segmentation have which been utilized in the ad.Define each of the segmentation bases you have selected. Justify the segmentation bases you have identified by critically analysing the symbols, images, words and content of your print ad to determine/describe the target market.

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