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Assessment task 2: Marketing Opportunity Instructions to Students You are required to research and analyse a marketing opportunity. You can use the
organisation you chose for the business plan or research and choose a new one. You will need to formulate marketing objectives, determine marketing approach and determine operational
structures. Analyse their current services and products. and areas they operate in. Identify and analyse
information on current and past marketing and its effectiveness. Review business performance
information to identify strengths, weaknesses and critical success factors. flnce you have obtained all current and relevant information develop a marketing strategy and
plan for a product or service. You need to include in your plan all the below: I identifying current and relevant marketing issues I detailed, realistic implementation and monitoring program specific to the product or
service I details of marketing techniques and distribution networks specific to the product or
service I opportunities presented by new technologies I research and critically analyse internal and external business environments relevant to
the above product or service I evaluate and report on the above marketing strategy and plan against the following
criteria: on consistency with overall marketing direction o exposure achieved o penetration of target market
o cost-effectiveness of financial and human resources o completion of strategy within established timeframe o recommendations for strategic responses based on evaluation.

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