View the step-by-step solution to:


PerfectSweatShirt Company makes and sells a high end hoodie sweatshirt through an online website. After a recent

order, Jane received a discount code she could give to a friend. She sent the code to her friend Amy and when Amy used the discount code, Jane received a five-dollar credit on a future purchase. PerfectSweatShirt is using a(n) ________.

product promotion activity

owned media system

viral management

referral program

advertising allowance

Top Answer

Sign up to view the full answer

Why Join Course Hero?

Course Hero has all the homework and study help you need to succeed! We’ve got course-specific notes, study guides, and practice tests along with expert tutors.


Educational Resources
  • -

    Study Documents

    Find the best study resources around, tagged to your specific courses. Share your own to gain free Course Hero access.

    Browse Documents
  • -

    Question & Answers

    Get one-on-one homework help from our expert tutors—available online 24/7. Ask your own questions or browse existing Q&A threads. Satisfaction guaranteed!

    Ask a Question
Ask a homework question - tutors are online