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PerfectSweatShirt Company makes and sells a high end hoodie sweatshirt through an online website. After a recent

order, Jane received a discount code she could give to a friend. She sent the code to her friend Amy and when Amy used the discount code, Jane received a five-dollar credit on a future purchase. PerfectSweatShirt is using a(n) ________.

product promotion activity

owned media system

viral management

referral program

advertising allowance

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