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What is Toyota corporation strategy? What strategic approaches from the approaches (l have included below)

have been, or will be, taken?.


Market penetration - Market development - Product development - Product proliferation - Resource development - Capability development - Vertical integration - Horizontal integration - Acquisitions - Mergers - Alliances &/or joint ventures


can this be explained by a graphic such as Ansoff's matrix?



b. What is the rationale for each of the strategic approaches selected? - How will the strategy contribute to goals' achievement? - Which conditions in the external environment encourage or discourage selection of the strategy? - Which internal capabilities encourage or discourage selection of the strategy?

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