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1. Explain the impact of the Do Not Call Register on marketing research.

2 Make a

list of at least four other possible stakeholders in a workplace project. Briefly discuss their roles in a project.

3 The Triple Constraint (or Project Management Triangle) is one of the most well known mechanisms for signifying the interaction of the key attributes of a project. In a page, describe what the Triple Constraint is and its use in project management to ensure a successful project outcome.

4 Explain how market researchers ensure their data is both valid and reliable.

5 What is the purpose of having a hypothesis? Discuss the principles a market researcher would need to apply to develop a strong hypothesis.

6 Discuss two common approaches to determining sample size and the merits, or limitations, of the approach.

7 Discuss why qualitative and quantitative data both play an important role in research.

8 Describe the most common methods of analyzing qualitative and quantitative data.

9 What is secondary data? Describe the two main methods of collecting secondary market research data.

10 Discuss the definition of primary data; and then describe four techniques of collecting primary data and determine if those collection techniques are qualitative or quantitative.

11 Why would your research data need to be processed? Describe four method you can use to process your data.

12 Explain each of the step in the marketing research process.

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