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develop an advertising implementation strategy. You must write this up in the

manner in which you would present it to the client and include copies of any documents to which you refer as appendices.


Using the Bounce Fitness Creative Brief for the introduction of corporate fitness programs complete the following activities and use the information to prepare an advertising implementation plan for your Assessor.


You may also wish to read the Bounce Fitness Corporate Marketing Plan for more information.


a)    Analyse the brief and determine factors that could affect the implementation of the campaign.

b)   Use a tool to plot your tasks and timeline and develop a contingency plan for dealing with omissions and errors.

c)    Discuss how you will ensure that media contracts are legal and ethical and meet the requirements of the advertising campaign brief and schedule.

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