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1) What does it take to build long term customer relationships?


2) What is the value in having

a long term customer relationship?


3) What is branding?


4) What is positioning and why is it so significant in marketing success?


5) Can a small business really use CBE as a strategy?


6) What does packaging and labeling have to do with brand management?


7) Is brand management relevant in today's market place?

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