Marketing always includes the potential for legal risks and lawsuits, in many different forms, and
from a variety of sources. This assignment will teach you to identify those legal issues, and find solutions before the risks become a liability.Objectives:
- Identify and analyze potential risk factors in marketing campaigns.
- Develop and propose solutions to mitigate these legal risks.
Your marketing team is consulting with regional sports entities that have proposed the following contests for their fans. Your company's biggest concerns are the liability issues involved in each of these proposals, and you have been tasked with analyzing the possible legal issues in each scenario and making recommendations to mitigate those issues.