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1) A sales forecast that is too low can lead to all but which of the below?


A. Inadequate

output to meet customer demand and lower total profits.

B. Dissatisfied customers because of "out-of-stocks".

C. Price decreases

D. Lost sales.


2) A sales forecast that is too high can lead to all but which of the below?

a.Excess output, unsold products.

b.Lower total profits because market not covered.

c.Price reductions to sell excess products.

d.Too many salespeople, high selling costs.

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