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1) Market potentials can be estimated by using:


B.Rand and Turner's "Market Potential Index"


C.Sales and Marketing Management magazine's "Buying Power Index" (BPI)

D. None of the above are appropriate

2) A type of moving average that represents the weighted sum of all past numbers in a time series, placing the heaviest weight on the most recent data is known as exponential smoothing.

True or False

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