(1) Why may it be necessary for an organization to alter its targeting strategy over time?
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(1) Why may it be necessary for an organization to alter its targeting strategy over time?

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(2) Discuss the advantages and limitations of following a branding strategy using brand names for specific products.



(3) Does happy employees always mean happy customers?



(4) Why is selecting the proper performance criteria for use in tracking results is a key part of strategic evaluation programs?

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