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Question

Your company makes scent diffuser. You are interested in a

particular segment: Canadian women who have a

doctoral education working

as chemists. You estimate that the entire segment consists of 300000 women.

You conduct some marketing research and, based on your findings believe that

179000 women in this group have purchased a product from you or your

competitors. Further, you find that 69000 women in this segment have

purchased your product. What is your penetration share?

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