View the step-by-step solution to:


Your company makes scent diffuser. You are interested in a

particular segment: Canadian women who have a

doctoral education working

as chemists. You estimate that the entire segment consists of 300000 women.

You conduct some marketing research and, based on your findings believe that

179000 women in this group have purchased a product from you or your

competitors. Further, you find that 69000 women in this segment have

purchased your product. What is your penetration share?

Top Answer

Sign up to view the full answer

Why Join Course Hero?

Course Hero has all the homework and study help you need to succeed! We’ve got course-specific notes, study guides, and practice tests along with expert tutors.


Educational Resources
  • -

    Study Documents

    Find the best study resources around, tagged to your specific courses. Share your own to gain free Course Hero access.

    Browse Documents
  • -

    Question & Answers

    Get one-on-one homework help from our expert tutors—available online 24/7. Ask your own questions or browse existing Q&A threads. Satisfaction guaranteed!

    Ask a Question